If you were asked to close your eyes and imagine home, what would come to mind? Perhaps the gentle fall of waves on the shores of the Great Lakes or the crisp fall air as you walk through a forest bursting with color. Or maybe it's the soft fall of snow on a cold winter night or the twinkling city lights of your hometown. Maybe its just a feeling, a yearning to go back to simpler times of snowball fights, sandcastles, and quiet mornings out on the lake.
That feeling of home, the one that every true Michigander experiences, is what drives us. We make products that embody that feeling and tell the story of home. At the heart of all we do, is the desire to inspire others to embrace the spirit of adventure that comes from living in our amazing state. Our clothing is more than just that - it's a bold statement of love
We believe in fostering connections with our local community, as well as all communities across Michigan. We work with local small businesses as much as possible and love connecting with people from all across the state. No matter where you're from, we want to feature your community in our products!
To us, "Live Boldly" is more than just a saying - it's a way of life. We strive to inspire everybody to live each day with intention and to experience every adventure Michigan has to offer. Living boldly means taking chances, doing the uncomfortable, and making the most out of every moment in your day.
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Superior Clothing Company owes its name to the biggest freshwater lake in the world. With a surface area of over 31,000 square miles and a maximum depth of 1,333 feet, Lake Superior certainly lives up to its name. We chose the title "Superior" to represent the superiority of our home state, as well as the products we create. We truly love Michigan and all its beautiful nature, vibrant cities, and hardworking culture and seek to inspire that love in everyone who wears our logo.